Identify
- Audit your team's current LinkedIn presence
- Surface your most influential employees by network size and engagement
- Build a curated content library tailored to each team member's voice
Your LinkedIn Visibility
LinkedIn Visibility Score
Visibility Score
LOW 3.47% activity rate96.53% of your employees did not post on LinkedIn in the last 30 days.
Company LinkedIn Page
18,136followers
Your 663 Lawyers & Staff
2,293,612combined connections
Only 3.47% of your most employees posted on LinkedIn in the last 30 days. Your employees' networks are 126x larger than your company page.
Competitive Position
Where You Stand Among Peers
The Solution
Simple 3-Step Playbook
Social Horse Power turns passive employees into active brand ambassadors — in minutes, not months.
Distribute
- Push ready-to-share posts to your entire team in one click
- Personalisation options so content feels authentic — not corporate
- Smart scheduling to hit peak engagement windows automatically
Measure
- Real-time dashboard showing impressions, reach and engagement per post
- Full ROI tracking from impression through to pipeline and closed deals
- Monthly performance reports sent directly to leadership
Real Customers — Real Results
What advocacy looks like in practice
LexMundi
Employees
16Posts
996Impressions
214,140Engagement
4,574Qualified Leads
18American Bar Association
Employees
29Posts
2,699Impressions
534,402Engagement
19,754Qualified Leads
—Nasdaq
Employees
111Posts
2,967Impressions
557,796Engagement
47,224Qualified Leads
46McDermott
Employees
220Posts
7,105Impressions
1,392,580Engagement
105,878Qualified Leads
134Your Projected Results
What your results should look like
Quintairos, Prieto, Wood & Boyer
Employees
663Posts
24,275Impressions
129,976Engagement
8,545Qualified Leads
349The Problem
Why do law firms need advocacy?
I've talked to hundreds of CMOs and sales leaders at B2B law firms. Here's what actually stresses them out when talking about social:
Dark Social Issue
"Our team has 125K combined LinkedIn connections but zero social presence — we're invisible when buyers research solutions"
Employee Activation Failure
"We've asked reps to share content on LinkedIn but 95% never do it — they say they're too busy, forget or don't know what to post"
Corporate Page Reach Limitation
"Our company LinkedIn page has 5K followers — our 50 employees have 125K connections we can't access"
Social Selling Gap
"Our competitors are active on LinkedIn building relationships — our lawyers are invisible and losing deals"
Content Waste
"Marketing creates amazing content but only 100 people see our posts — the content dies on our company page"
The Solution
Simple 3-Step Playbook
01
Identify Top Staff
If you pick everyone, it fails. If you pick the right people, it compounds.
- Start with "Natural Amplifiers" — already active on LinkedIn, comfortable posting, have a point of view
- Prioritize client-facing professionals whose content maps to real client problems
- Size your pilot group to 15–25 people — big enough for reach, small enough to support
02
Distribute Content
Write the post FOR them. Make it ridiculously easy to approve. Show them the results.
- Remove effort — write short, opinionated posts based on their work
- Make it frictionless — "If you're good with it, just post it"
- Reinforce immediately — like it, comment on it, share it internally, then show the metrics
03
Measure Results
Track active participants, impressions, engagement, and business impact monthly.
- Top-line: Active participants (%), total posts
- Performance: Total impressions, engagement, comments per post
- Business impact: Inbound leads, opportunities influenced, revenue influenced
Danger #1
Programs fail in the Distribution phase
- Asking for too much effort — employees already have full-time jobs
- Repeatedly asking for content sharing builds resentment and friction
- A haphazard approach kills consistency — and the program quietly dies
Most programs fail because they are built for the company's goals, not the employee's incentives and constraints.
👉 Dedicated tools can help you scale, reduce friction and measure results.
Danger #2
Compiling statistics by hand is error-prone
- When executives and employees don't see instant results — they mentally check out
- Manual reporting is time consuming and inaccurate
- Making your program dead on arrival
Social Horse Power can automatically compile statistics, deliver them to key stakeholders instantly, and map them back onto your CRM of choice.
👉 Prove ROI with the click of a button.
The Outcome
How does advocacy lead to 3x credibility for your brand?
Employee advocacy shifts your message from "what the company says about itself" to "what real people say based on experience." That difference is everything.
Replaces corporate messaging with human proof
When an employee posts, it feels firsthand, earned, and less scripted. Credibility increases because the source is trusted more than the brand.
Creates distributed trust instead of a single voice
10, 50, or 100 employees posting creates many independent signals. That repetition from different people builds consistency, familiarity, and legitimacy.
Leverages social proof at scale
Multiple employees talking about similar problems with real engagement signals tells the market that this company is active and respected.
Puts expertise in the spotlight
Employees can share opinions, insights, and real scenarios. People trust practitioners, not marketers. That's far more powerful than polished brand content.
Shortens the trust gap with buyers
Before a call ever happens, a prospect may have already seen your employee's posts, read their takes, or seen engagement from peers they trust.
Ready to fix your visibility score?
10x your brand reach and 3x your credibility with employee advocacy. No additional marketing budget or ad spend required.
Brad Dickinson
Chief Growth Officer, SocialHP